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the booming part-time job market

By Sandra Ewing

Part-time once meant entry-level jobs, your first job, low pay, Moms who want to be home by 3 PM, no benefits, no employee/employer commitment, no career opportunities. Not any more!

The part-time market is booming and changing. Part-time is everything from entry level to professional. Organizations needing accountants at tax time and the nationwide nurse shortage pushed an increase need for part-time professionals.

Demographics have also pushed an increase in the part-time job market. Baby boomers are starting to retire and in the next decade will retire in droves. The generation graduating from our schools is smaller in numbers and obviously lacks the experience of their predecessors. The American labor market just doesn’t have enough workers to replace those we are losing. Some baby boomers are willing to continue to work but they want to do it on their terms. And their terms include fewer hours.

If you decide a part-time employee can fill a need within your company, questions follow. How do you find them? How do you define their job? How will they work with full-time employees? What about benefits? Who you gonna call?

That’s what Jayne Woolf and Marina London wondered. Acquaintances, they ran into each other at a business function and started talking about the changes they were seeing in the part-time job market. Woolf headed up her own recruiting firm and London was an employee relations consultant and corporate trainer. They realized while the market was increasing, there were no Internet job boards dedicated to this market.

They saw an opportunity and they did their homework. Market research confirmed that the part-time job market “would easily double in size over the next 20 years.” They gathered an advisory board, wrote a business plan, hit their family and friends up for seed money, and launched their website in February 2000.

Today, Jayne Woolf is CEO and Marina London is President of ePartTimeJobs and life has been a whirlwind ever since. ePartTimeJobs was featured in a nationally syndicated column that appeared in over 100 national papers. The New York Times and Fortune Magazine now call upon them as “the experts” in the part-time job market. Their company has formed strategic alliances for online education, relocation services, and web-based evaluation tools for the workplace.

Besides offering job postings for part-time or flexible jobs and employee resumes for those seeking such jobs, ePartTimeJobs offers advice to employers on how to get e-job postings to work for you.

They advise:
  • Use qualifications to narrow your applicants not salary.
  • Link to your home page. It allows applicants to learn more about your company.
  • Set up a separate special address for e-mail inquiries. Creating a special account such as keeps the e-mail out of the way until you are ready to view it.
  • If you accept electronic resumes, specify the format. Your best bet is ASCII, which can be read by any PC, Mac or Unix based word processor, database, or spreadsheet program.
  • Be sure your virus software is up-to-date.
  • Indicate a closing date. Jobs can remain online for weeks, even months after they are filled.
  • Track the cost-effectiveness of your ad. Include a special code in your mailing address to help you track the quantity and quality of the responses. This helps you find the job board that works best for you.
  • The part-time job market has made a major difference in Woolf and London’s company. Can it do the same for your company?

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    Sandy Ewing is President of SandyEwingCommunicates! She is a professional speaker, a free-lance journalist, and management consultant who works with organizations to retain valuable employees, to change managers into leaders, and to put smiles back in your workplace.

    Sandy is considered an expert in the field of employee burnout and employee retention. She speaks and writes extensively on career burnout and has recently been quoted by Monster.Com, American Express, and Traveler Counselor magazine.

    Sandy is a regular contributor to Connecticut Business Magazine; writes a weekly business column for the Norwich Bulletin, a Gannett newspaper; writes a monthly e-Newsletter, Doing Business Better: How to increase Employee Retention, Avoid Career Burnout, and Rejuvenate your Business and Employees; is the author of Detecting Burnout Before You Are Burnt! (audiotape with workbook) and Your Point Is? 101 Communication Tips To Get Your Point Across.

    Sandy is a professional speaker, an active member of the National Speakers Association and a Board member of NSA New England. Her clients have included CORPORATIONS: Chicago Trust, ITT Hartford Insurance, Litchfield Insurance, Lucent Technologies, Whitehall-Robins, Inc., Wiremold, Inc.; ASSOCIATIONS: American Dietetic Association, American Society for Women Accountants, Connecticut Hospital Association, Network of Benefits Professionals, Washington State Physical Therapy Association; FEDERAL GOVERNMENT: EPA, FAA, and IRS.


    The opinions expressed in articles by this author do not necessarily represent the opinions of MindData. These articles are provided as a means of informing you of current events and opinions that impact employers and the workplace.

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